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Electric Ford Puma to be named ‘Gen-E’

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There are other motors available to Ford, though, including the 181bhp and 265bhp units used in the biggest E-Transit, so a multi-powertrain Puma offering could be possible. 

Speaking to Autocar, Ford of Europe boss Martin Sander was keen to position the Puma as the “utility version” of the Fiesta, saying that it will remain on sale “for many years” following the introduction of the EV version, suggesting a 2029 end-of-sale date.

It will be priced above the current ICE Puma, available from around £25,000. However, in keeping with the Puma’s value billing and compact footprint, it’s expected to sit at around the £35,000 mark – similar to rivals.

The Puma was Ford’s best-selling car for the past two years running, having dethroned the soon-to-retire Fiesta, which suffered a drop in sales when heavily impacted by semiconductor shortages and factory closures. 

The Puma’s electrification is the latest step in Ford’s electrification strategy, which will involve an investment of $22 billion (£17.7bn) through 2025.

The firm has already electrified several of its most important vehicles, including the Mustang, F-150 and Transit, and recently revealed the new Explorer. 

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